BuiltInNYC: New York real estate is getting a tech upgrade

Born out of Brooklyn, Nooklyn is a tech-powered real estate platform. 85 percent of the company’s users are millennials, as it aims to help young people between 18-24 find and buy apartments.

“We are building a people-first company with great experience and design,” said Harley Courts, Nooklyn’s founder and CEO. “I believe that business model alone cannot effect major change. We are the first to build the foundations of a social integrated real estate platform and this is just the beginning for us.”

Nooklyn’s intuitive UX and sleek app cater to the Brooklyn set, which largely includes millennials. The app’s design allows users to easily track appealing listings by favoriting them with a heart as you would on Instagram. The roommate-finding feature within the app bears similarities to popular dating apps, where a bio on one’s affinity for pizza is replaced with one’s preferred neighborhood, budget and move-in date. However, no swiping is required, and you can easily message anyone you’re interested in living with as you would in a typical social networking platform.

This type of technology, which was built by Nooklyn’s in-house team, is solving a common problem for the 2.3 million millennials who choose to make their home in New York. While the process of finding an apartment may be unfamiliar and intimidating to this group, the technology is not.