The term “user experience” usually sparks visions of wireframes, but your users’ experiences don’t always start and end online, even if your product is an app. There’s major potential in those offline experiences to really bring your brand story full circle and make people feel like they’re part of something bigger. That’s why Nooklyn added a more tangible element to their otherwise pixel-based user experience.
Nooklyn is an online resource and app in New York City (for now) that helps you find apartments, roommates, and local gems in a way that’s less creepy and more appealing than Craigslist. While their product is an online service, CEO Harley Courts has taken a more hands-on approach to reward people when they actually find a place to live.