I've built most of Nooklyn’s website while sitting in coffee shops around Brooklyn and San Francisco—allowing me to overhear people talking about their moves. I've overheard people say, "I'd like to live near the Jefferson stop on the L Train" or "I can’t live further than a thirty-minute commute from work" countless times.
One of the breakthrough innovations of Google's search engine was the "Did you mean?" algorithm—revolutionizing the way it helped people find what they're looking for. We’re going to bring that type of assistive technology to Nooklyn. So, if someone searches for an apartment and his or her budget is too low, the Nooklyn app will suggest finding a roommate or a different neighborhood that meets their budgets. This will be a game changer in the way real estate search engines interact with their customers.
Nooklyn, find me an apartment in Bushwick near the Jefferson L stop, a couple roommates, and the best cheap taco.
Tech should be conversational. With the rise in popularity of tools like Apple's Siri, Amazon's Alexa and Google's Assistant, more and more people are getting used to asking a computer a question and getting an instantaneous answer. Real estate tech has always been behind the rest of the tech world, but Nooklyn is going to lead that change.
It's only a matter of time until natural language search becomes the industry standard. Everyone will try to copy us, but, unlike our competitors, Nooklyn has thousands of roommates and locations. Soon we’ll add jobs/gigs, news, events, and more. There will be a network effect in real estate tech and the dinosaurs of the real estate tech industry will go extinct.